Marketing
What Is Email Campaign in Marketing?
An email campaign in marketing refers to a series of emails sent to a specific group of recipients, with the intention of promoting a product, service, or event, or conveying important information. These campaigns are strategically crafted to engage, inform, or persuade the audience, often with clear calls to action. Performance is measured using metrics like open rates, click-through rates, and conversion rates to assess effectiveness and guide future efforts.
Jira Email Campaign Template
Copy and paste this example into your Jira issue while issue creation and then save it as a Jira email campaign template with Easy Templates app.
h2. Campaign Overview
A brief summary of the main goal or objective of the email campaign.
h2. Target Audience
Specifics about the intended recipients of the email, e.g., "Newsletter Subscribers", "Recent Purchasers", "Lapsed Customers", etc.
h2. Campaign Content
Briefly describe the core content or message of the email.
h2. Key Visuals/Designs
Attach or link to any relevant visuals, mockups, or finalized designs for the email.
h2. Email Subject & Preview Text
Subject: [Proposed email subject line]
Preview Text: [Brief line that appears after the subject in some email clients]
h2. Call to Action (CTA)
Description and intended outcome of the primary CTA, e.g., "Shop Now", "Learn More", etc.
h2. Landing Page URL (if applicable)
The URL to which recipients will be directed when they click the primary CTA.
h2. Send Date & Time
The proposed date and time for sending the email.
h2. Metrics/Goals
* Open Rate: [Target %]
* Click-Through Rate: [Target %]
* Conversion Rate: [Target %]
... [Any other relevant metrics]
h2. A/B Testing (if applicable)
Details of any split tests you'll run, such as different subject lines, visuals, or CTAs.
h2. Dependencies
List any dependencies for this campaign, like website updates, product launches, etc.
h2. Notes/Additional Information
Provide any other relevant details or context about the campaign, such as prior campaigns this builds on, specific segmentations, or other considerations.
By utilizing this template, the marketing team can ensure that all stakeholders have a clear and comprehensive understanding of the email campaign's specifics. Adjustments can be made based on the intricacies of your campaigns and team preferences.
Reuse this template in your Atlassian Jira with “Easy Templates for Jira” app.